Concept test to validate the perception of store decoration

Between April 30 and May 5, 2018, a concept test was carried out in the stores of Llaollao de Murcia and Cartagena, to validate the perception of the current decoration of the stores compared to other proposals.

 

To do this, surveys were conducted for 1 week in 23 stores in Murcia and 1 in Cartagena, reaching an objective sample of 300 interviews.