ABACO Estudios de Mercado sees the light as the fieldwork department of TEMA Grupo Consultor, of which is part since its creation in 1982, with the aim of providing required fieldwork data to elaborate surveys and projects for the rest of de companies in the Group.
Remaining as part of the group, ABACO Estudios de Mercado has started working as an independent Company since end of 2014, managing projects for third clients, either belonging to the private or public sector.
This way, meanwhile ABACO is still a reference in the mobility and transport sector, expands their market research services also to other activity sectors.
“We stand out for our flexibility and effectiveness when developing projects, due to our team management ability, our excellence in dealing with clients and quality of the results provided.”
Talent, thanks to a leader and experienced team, with committed & wide geographically dispersed collaborators.
Innovation, applied to all our working process to improve efficiency and determine sector trends
Quality of results, based on transparency in the processes and confidence in the working team, to obtain results with a great added value.
Company solvency, supported by more than 30 years of experience.
Beatriz is Managing Director and Client Service Director at ABACO Estudios de Mercado. She has more than 10 years of experience in market research and strategic consultancy, has a degree in Advertising and Public Relations by Complutense University of Madrid and a second degree in Social and Cultural Anthropology by UNED. She is an expert in Strategic Planning and in Customer Experience Management
Victoria is responsible for Business Development in ABACO Estudios de Mercado. She has more tan 20 years of experience in market research. Has a degree in International Business, specialized in market research, by California State University. Before joining Abaco, Victoria was Political Advisor at Urban Planning, Infrastructures, Housing and Patrimony departments in Getafe town council.
Daniel signed for the Company in year 2003. Currently he is the person responsible for technological apps at TEMA Grupo Consultor as well as responsible for Data Processing in ABACO Estudios de Mercado, developing all tasks related to questionnaire programming for either telephone (CATI), online or tablet surveys as well as data cleaning and exploitation and tabulation of results.
Fieldwork management team at ABACO Estudios de Mercado do coordinate all stages of fieldwork, from planning all stages of projects and selection and training of personnel up to follow up during the job and supervision once finished.
They also coordinate coding and data entry teams.
For traffic surveys, the fieldwork management team is in charged of installing the counting stations and of processing results through the specific software.
Eliana has a degree in Pedagogy and Human Resources and has worked for us as freelance since 2008 up to her incorporation as a Fieldwork Project Manager in 2012. Previously, she worked as HR Responsible for other companies in different sectors.
Marisela started her professional career in TEMA Grupo Consultor in 2007 and since then she has worked as a Fieldwork Project Manager with us, taking part in important projects and coordinating big teams of capacity counters and interviewers all over Spain.
María José has worked in other companies in the sector, for instance Cediser, up to her incorporation to ABACO Estudios de Mercado in 2011 to manage the supervision of different tasks in both fieldwork and office jobs. She is currently working with us as a Fieldwork Project Manager.
C/ Leo, 1
28007 – Madrid
Phone: +34 91 413 21 63
Fax: +34 91 519 12 11