Concept test on perception
Mode: Encuestas personales mediante tableta
Final client: MTR
It is a field investigation whose purpose is to validate the perception of the current decoration of the premises under study.
The work developed by ABACO consists in the application of a personal survey assisted by computer (CAPI System, Computer Assisted Personal Interviewing), with an average duration of 10 minutes, aimed at people who have accessed the premises under investigation or are consumers of the brand, over 16 years.
300 surveys were conducted in three locations designated by the client.