Year: 2019

Mode: personal interview

Client: Bufete de Marketing

Goals:

This is a field investigation whose purpose is to know the ONCE usual players or those only playinng SELAE.

 

Job description:

The work developed by ABACO consist in the application of a personal survey by tablet, with a leght of less than 10 minutes, aimed at ONCE usual players or those only playing SELAE.

The survey were conducted in Madrid, Seville and Barcelona, on the street, in places with a large influx of people, and in the proximity of kiosks and stands of the ONCE.

A sample of 1,000 interviews is reached.