SURVEYS in... transport means
Characterization surveys of travellers on the Madrid-Toledo route
Year: 2018
Mode: Intercity buses
Client: Think&Move
Goals:
In order to characterise the travellers who make the journey from Madrid to Toledo, face-to-face surveys were carried out at the Toledo bus station.
Job description:
The work carried out by ABACO consists of carrying out surveys of travellers who make the Madrid-Toledo journey on a regular basis during a full day and a count of travellers on those same services. A count was also made of travellers who got off the tourist buses at the Toledo tourist bus parking lot. The surveys were carried out in both Spanish and English. A total of 1,075 surveys were carried out in the context of the research.
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