SURVEYS Otras encuestas
Survey to ONCE players in Madrid and Sevilla
Client: Bufete de Marketing
This is a field investigation whose purpose is to know the ONCE players who are very casual players or who are not players at all of the ONCE RASCAS.
The work developed by ABACO consist in the application of a personal survey by tablet, with a leght of less than 5 minutes, aimed at very occasional players or non-players of the ONCE Rascas.
The survey were conducted in Madrid and Seville, on the street, in places with a large influx of people, and in the proximity of kiosks and stands of the ONCE.
A sample of 2,169 interviews is reached.