Year: 2019

Client: Bufete de Marketing

Goals:

This is a field investigation whose purpose is to know the ONCE players who are very casual players or who are not players at all of the ONCE RASCAS.

 

Job description:

The work developed by ABACO consist in the application of a personal survey by tablet, with a leght of less than 5 minutes, aimed at very occasional players or non-players of the ONCE Rascas.

The survey were conducted in Madrid and Seville, on the street, in places with a large influx of people, and in the proximity of kiosks and stands of the ONCE.

A sample of 2,169 interviews is reached.