Quality surveys in Madrid’s urban buses (EMT)

ABACO estudios de mercado has been awarded the contract for the measurement of the quality on board the urban buses of Madrid (EMT). For this purpose, surveys will be carried out on board the different buses that make up the network and also at the main bus terminals, so as to obtain a representative sample of all EMT users in its daytime network. A target sample of 1,035 surveys is established and allows the analysis of the service according to the characteristics of supply and demand, the lines and their functionality.

The purpose of the contract is to carry out a specific study to determine the quality perceived by users of the transport service operated by EMT, as a whole and of each of the most significant aspects of the service, which also allows to observe and compare the evolution of this opinion in a time sequence. ABACO has carried out this study for the second consecutive year.